Founder of MøøR Design Studio, a collaborative design team linked to Retail Design, new retail formats and digital events. Rut Is an Architect specialized in Retail Design, she also studied marketing and selling and social media and has developed Retail Research and projects for Brands as SONY, TOUS, Eurofund investments or Intu Group. She coordinates the Technology module of the Retail Design master and is the Retail Lab research manager in Escola ELISAVA. She also collaborates with Atelier Malvar&Tusch in NYC and CADA Foundation in Mexico.